Details
Client: TheraFlu, Novartis Consumer HealthAgency: Boomerang Pharmaceutical Communications
Role: Art Director
Goal
Create a brand portal for the the emerging Russian market that personifies the warm relief that TheraFlu offers. The top images are the first round of creative. This creative put a majority of the emphasis on the product.The developed creative ended up placing the emphasis on the interactive Flu Tracker.
See the final site here.
Initial Creative
