Details
Client: Novo Nordisk
Agency: Boomerang Pharmaceutical Communications
Role: Associate Creative Director / Senior Art Director
Project Summary
Rebrand an existing portal for the U.S. market to create a globally accessible online resource that allows healthcare professionals to keep themselves and their colleagues up to date with the latest diabetes treatment options and clinical information. Most content is sharable via Twitter, Facebook, email and embed codes giving the healthcare professionals the opportunity to become a key opinion leader in their own circle of colleagues.
Four versions were created, the .pro version displayed here and three others, each adapted to correspond to cultural and legal specifics of it's corresponding market: U.K. .co.uk, Spain .es and Italy .it
Packed with General Diabetes Information, informative disease and device related videos, Therapeutic Options and a resource center with emailable patient resources NovoMedLink.pro is the ultimate resource for healthcare professionals managing diabetes.
Visit the site here
This site is for healthcare professionals only.