“Extra spreadable.”
Advertising Agency: Butter, Germany
Creative Directora: Matthias Eickmeyer, Romeo Bay
Art Director: Tobias Kentner
Copywriter: Michael Draheim
Photographer: Franklin Berger
Postproduction: Stefan Kranefeld
Published: January 2010
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne De Maupeou; Frederic Temin
Director: Tony Kaye
Production: Première Heure Groupe; Supply & Demand; WAM
Nice to see balls back in the ad world again.
I find it hard to discuss the effectiveness of this spot in reference to telling a story that supports the brand. I was too busy admiring the big set on the group that sold this to the fine folks at Fiat.
I am curious to see if this comes from a series. Maybe if I can see a pattern in the communication I could see if a strategy supporting a current brand story or driving a new story is there.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric Quennoy
Art Director: Stuart Harkness, Freddie Powell
Copywriter: Freddie Powell, Stuart Harkness
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill
“See better in the dark. The night vision assistent of Mercedes-Benz.”
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss, Georg Feichtinger
Copywriters: Thomas Niederdorfer, Lukas Grossebner
“Let The Sea Help You Breathe. Otrivin.”
Advertising Agency : BBR Saatchi & Saatchi Tel Aviv, Israel – Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser’s Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros
Published: April 2010
Advertising Agency: Independent, Tel Aviv, Israel
Art Director: Jessica kalbermann
Copywriter: Orel Bitan
Published: May, 2010
These are real – I promise. And I hear they are actually rather tasty.
Starting now I will be posting an image a day. No real cohesion throughout the series, just kind of want to see what turns out after a few posts.
